On Wednesday 17 Dec 2008, Melinda of Linx Monster (email address teamone@linxmonster.com, telephone number 800-543-4559), sent me this email pointing out that my webpage http://www.wargs.com/other/jenkins.html was ranked only number 86 in the results of a keyword search:

patent lawyers in Wilkes Barre


and that by using techniques such as "one way anchor text backlinks" she can help me improve the ranking of my page.

She's right that executing that keyword search in any of the standard search engines will return that page of mine, buried down in the lower third (or so) of the results. Which, as far as I'm concerned, is entirely appropriate. Even though Melinda says that I have a "very nice site" and I'm her favorite among all of my competitors, it sure doesn't seem likely that she read my webpage http://www.wargs.com/other/jenkins.html very carefully.

Hmmm. Maybe I should take her up on her offer, and try to get that page of mine ranked higher in the results for that keyword search. :)


Melinda later came to her senses and quit Linxmonster. See here. She didn't come to all her senses, because she appears to believe that all someone has to do is say "oopsie" and all the damage is erased. She doesn't appear to understand that when you find yourself in a hole, the best thing to do is stop digging.








While Melinda's offer to subject my website, or one or more of its webpages, to "search engine optimization" (which is what the technique is called) was not the first such offer I had received, it was the first one which was silly enough to get my attention. Apparently these "search engine optimization" people believe that because it is (at least theoretically) possible to do it, that I would like to have them do it for me, for a fee of course. And they further apparently believe that they have the right to fling their crap at me, by sending me emails touting their services.

Well, they do have that right, the right to fling their crap at me by sending me emails touting their services. And I have the right to laugh at them for doing it, and to encourage you and others to laugh at them as well.

Offers of search engine optimization, and other techniques to jazz up my website, include:








William Addams Reitwiesner
wargs@wargs.com